Tilt Hydrometer: Repackaging Success

Tilt Hydrometer is a free-floating digital hydrometer and thermometer designed for home brewing. It is compatible with smartphones, tablets, and most devices with Bluetooth 4.0+ while also capable of continuous real-time monitoring.

Tilt’s mission is to help homebrewers brew better beer by allowing you to check temperature and gravity while fermentation, making it easy to monitor progress.

The Challenge

Before reaching out to TianliFactory, Tilt developed its own “homebrewed” packaging. It was a standard corrugated box with a pick and pull foam insert and a printed paper sleeve that used double-sided tape to seal.

Unfortunately, a lot of the packaging options didn’t have an excellent presentation for the final product. And with the current budget that Tilt had, purchasing 5,000 boxes was not ideal.

An upgrade was needed, and TianliFactory was chosen for this project.

The Solution

Based on the weight, product specification, and nature of the product, a folding carton was the recommended product by our packaging specialist for the primary packaging box and the insert.

Dimensions were also tweaked by our designer to keep the box cost-effective but still maintain the project objective of Tilt.

The structural design for the insert was crafted by one of TianliFactory’s engineers to fit the product at hand. With the help of Jessica Schiever’s (from Schiever Creative) fantastic packaging design, Tilt was able to produce a product packaging that ultimately demonstrated its brand and the value of their product.

The Results

The packaging for their next-generation product (Tilt 2.0) has had massive success with 2X sales since its launch in October 2017. Since their new repackaging, Tilt has received plenty of positive feedback from new and current customers.